Generational Identity and the Podcasting Industry

Generational Identity and the Podcasting Industry

The latest podcasting statistics are out and we are devouring every bit of information in the hope of finding direction for 2021. We know that the Covid-19 pandemic had a huge impact on the world in general. In an instant consumer behaviors changed to adapt to a new...
Building and retaining your podcast tribe

Building and retaining your podcast tribe

In the podcasting industry, the term “tribe” refers to your audience. To understand the power of building a tribe, we must first understand the concept of what the traditional tribe looks like and how it operates. Furthermore, to retain the tribe, the leader must be...
How and why to repurpose podcast content?

How and why to repurpose podcast content?

We saw a painstakingly sluggish growth trend in the podcasting industry for many years. Podcasting is now on everybody’s lips and almost all shortlists for recommended online marketing mix. The relevance of podcasting can no longer be ignored.  Original...
How to stay authentic in the podcasting industry

How to stay authentic in the podcasting industry

We have seen a huge rise in the number of podcasts available to listeners all around the world. Competition is fierce and only the most authentic podcasts will survive. The authenticity of a podcast is determined by two major factors; the genuineness of the podcast...
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