Read it here

The latest podcasting statistics are out and we are devouring every bit of information in the hope of finding direction for 2021. We know that the Covid-19 pandemic had a huge impact on the world in general. In an instant consumer behaviors changed to adapt to a new...

In the podcasting industry, the term “tribe” refers to your audience. To understand the power of building a tribe, we must first understand the concept of what the traditional tribe looks like and how it operates. Furthermore, to retain the tribe, the leader must be...

We saw a painstakingly sluggish growth trend in the podcasting industry for many years. Podcasting is now on everybody’s lips and almost all shortlists for recommended online marketing mix. The relevance of podcasting can no longer be ignored.  Original...

We have seen a huge rise in the number of podcasts available to listeners all around the world. Competition is fierce and only the most authentic podcasts will survive. The authenticity of a podcast is determined by two major factors; the genuineness of the podcast...

We can hardly write a book about the history of podcasting. It is short and sweet without a doubt. In fact, the olden times drip with sweetness as it is laden with big names, big brands, and even bigger promises for the future. The history of podcasting is a mere...

Speaking as a guest on a popular podcast is an amazing opportunity for anyone looking to gain exposure, however these opportunities don’t just fall into your lap. So how do you get invited to be a podcast guest? Read on for the answers!What are the benefits of being a...

When interviewing podcast guests it is easy to default to standard questions such as “tell us about yourself” or “what do you do for a living”, however your audience will likely already know the basics about who your guest is and what they do. You will need to ask...